Monday, December 30, 2019

The Mystery Genre of Hound of the Baskervilles Essay examples

The Mystery Genre of Hound of the Baskervilles The Hound of the Baskervilles, written by Arthur Conan Doyle, is based on a mysterious genre, it was published in 1902. In his book Arthur Conan Doyle has created imagery for his readers to gain a better understanding of the story. The character in his book became very popular in them days and are still known of today, such as Detective Sherlock Holmes. The way Arthurs deceptive writing and the use of language he used in this story creates the setting of suspense and tension. Back in the 1900s the novel was very popular with the people as in they could just draw a picture in their head of what was going on, this is down to Arthurs†¦show more content†¦In the novel the different settings have been described very well and gives the reader a good idea of what is going on. Another feature of this novel is stock characters which are stereotypical characters. An example of this is Sherlock Holmes himself who can be described as, He now took the stick from my hands and examined it for a few minutes with his eyes, this shows us that what sort of detection he is doing and how he goes about it, this is also useful to the reader to learn about his techniques and follow what he is doing. The reader might enjoy this book because they feel like they are helping Sherlock as his sidekick. Another example of a stock character is the damsel is distress who happens to be Mrs Stapleton. She is described as, Mrs Stapleton was darker than any brunette woman whom I ever seen in England, slim elegant and tall, this describes Mrs Stapletons appearance. Another quotation that describes Mrs Stapleton voice is, She spoke in a low, eager voice with a curious lisp. These quotations are very good example of describing Mrs Stapleton. The final stock character would be the villain who happens toShow MoreRelatedThe Setting in Hound of the Baskervilles and The Signalman Essay995 Words   |  4 PagesThe Setting in Hound of the Baskervilles and The Signalman The Hound of the Baskervilles was written by Sir Arthur Conan Doyle in 1902 carrying the genre of a horror story, whilst The Signalman was written by Charles Dickens in 1860, carrying the genre of a ghost story. Both writers use the same type of setting throughout the novels which is dismal, shadowy and perspirating. At the time when both novels were written, the readers who read both of the novelsRead MoreThe Hound Of The Baskervilles By Sir Arthur Conan Doyle Essay1621 Words   |  7 Pagespreconceived ideas of what a detective or mystery novel should be or what it should contain. Within the genre, numerous authors have stood out among the others and set their own standard for these works of literature. In The Hound of the Baskervilles by Sir Arthur Conan Doyle, Doyle employs juxtaposed settings, descriptive imagery, and the symbolism that each convey to establish an immense attention to detail which maximizes the effectiveness of his writing in the genre of detection in this classic SherlockRead MoreThe Role Of Justice And The Pursuit Of Righteousness971 Words   |  4 PagesSir Arthur Conan Doyle was and still is one of the most prominent figures in world literature, especially in the mystery genre. While many works of literature belong in the mystery genre, Sir Arthur Conan Doyle’s Sherlock Holmes series stands out the most. Sir Arthur Conan Doyle ’s famous literary works, A Study in Scarlet, The Hound of the Baskervilles, and A Scandal in Bohemia share a common theme: the importance of justice and the pursuit of righteousness. Sir Conan Arthur Doyle was born on MayRead MoreThe Hound Of The Baskervilles By Sir Arthur Conan Doyle1719 Words   |  7 Pagesstands the test in time and has that timeless feel to it. A prime example of this category of literature is the mystery novel, The Hound of the Baskervilles by Sir Arthur Conan Doyle. This novel is based in England in 1902, and is about two detectives Sherlock Holmes and Dr. Watson who seek out the answers to the strange death of Sir Charles Baskerville, and the possibility of a ghost hound who haunted the family from an age-old curse. Overall, Doyle’s heart-wrenching tale displays the crucial elementsRead MoreExamining the Timeless Mystery Novels The Hound of the Baskervilles and The Mystery of Edwin Drood 2173 Words   |  9 Pagesyears the characters and plots of mystery novels have evolved and have been modernized. However, no matter when or where the novels are written, they all succeed in having major impacts on the unsuspecting readers. For some mystery fans, the opening of the book can awaken the butterflies in the pit of their stomachs. As the stories progress, the reader is drawn further and further into the novel until it becomes impossible to pry the book from their hands. Mystery novels written by Sir Arthur ConanRead MoreEssay on Atmosphere in The Hound of the Baskervilles1410 Words   |  6 PagesThe Hound of the Baskervilles How does Sir Arthur Conan-Doyle develop and maintain an eerie atmosphere throughout his novel The Hound of the Baskervilles? Sir Arthur Conan-Doyle’s novel, the Hound of the Baskervilles, was originally published as a novel in 1902. This was an age when many people were interested in historical matters to do with things like ancient documents and there ancestors. Many of the popular books were in the supernatural and detective genres. These books were particularlyRead MoreWatson in The Hound of the Baskervilles Essay1515 Words   |  7 PagesComment on the way Conan Doyle uses the character of Watson in The Hound of the Baskervilles. Comment on the way Conan Doyle uses the character of Watson in â€Å"The Hound of the Baskervilles.† You should comment on: - What we know of Watson’s character - The voice which Conan Doyle gives Watson to narrate the story. - Why Watson is so important to the way the story works as an example of crime fiction. Arthur Conan Doyle wrote his first Sherlock Holmes novel in 1887 after becomingRead MoreUndeniably, The Foremost Element Of Mystery And Detective1529 Words   |  7 PagesUndeniably, the foremost element of mystery and detective fiction is that of discovery. The most familiar and general plot found is the genre is a simple one: an unknown situation or event is presented and, through investigation or curiosity, an explanation is found. While many circumstances can be applied to this formula, the main appeal of such stories consist in finding out... the true order and meaning of events that have been part disclosed and part concealed (Barzun 144) Consequently, itRead MoreChronicle Of A Death Foretold, By Gabriel Garcia Marquez Essay1898 Words   |  8 PagesDetective fiction is a stimulating genre. A corpse lay in repose, while the circumstances surrounding the death seem hazy for even the most experienced police investigators. A killer, a motive, and a slew of evidence await the insightful mind of an all-seeing detective. From beginning to end, pieces are fit together and everything starts coming into focus for both the detective, his partner, and the reader, until the case comes to a reassuring close. It seems that this chronicle of events is whatRead MoreSir Arthur Conan Doyle - The Mastermind Writer1589 Words   |  7 Pagesworld famous fictional character, Sherlock Holmes . He authored more than 60 Sherlock Holmes mystery stories (all which were written from the 1880-1920 time frame), which captivated readers and transported them into a world of mystery. Some of his notable Sherlock Holmes works include, ‘Stories of Sherlock Holmes , The Adventures of Sherlock Holmes , The Hound of the Baskervilles , The Case-Book of Sherlock Holmes and The Memoirs of Sherlock

Sunday, December 22, 2019

Sample Resume Mba University Management School - 2324 Words

LANCASTER UNIVERSITY MANAGEMENT SCHOOL Course- MSc in Management EMPLOYABILITY PORTFOLIO (MNGT507) Sugandha Chopra – 31375553, 3/12/2014 Table of Contents Part a 1) My Career Plan-†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.page 3 Part b 1) Abstract- †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.page 4 2) Introduction (reasons for career choice)- †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.page 4 3) How it started- Choosing of goals-†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. page 5 4) Plan of Action (Short term goals)- †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.page 6 5) Steps to open public society in India- †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..page 8 6) Plan of action (Long term goals)- †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦page 8 7) Three main skills- †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦page 9 8)†¦show more content†¦The ever changing economies, technologies, wants, competitions, demands and supplies challenge all kinds of businesses today. Every country differs from another in terms of cultures, traditions, businesses, working styles and ethics. So to make oneself open and sensitive towards different people and work according to the environment and acceptability, this program was the best way to make me avid, insightful and maven. I have a chance to meet people from all over the world, work in groups, understand everybody’s accent, culture and way of working and mould myself in every possible way. After having excelled in high school with 94%, I managed to get admission in one of the top 10 colleges in University of Delhi, but the need to learn more did not take a backseat. And here I am pursuing my masters in management from Lancaster University Management School. The alumni of the institute, its cultural blend of international students and its vast business associations will help me gain invaluable experience enabling me to realize my dream and vision. Nearly one third of India’s population is backward socially, impecuniously and also educationally. The reasons are not hard to guess like poverty, illiteracy, less reach and no or little awareness. It pains me to see people who have the potential but not the means, people with will but without a way and people with vision but not enough resources. All this explicitly

Saturday, December 14, 2019

Andy Warhol research Free Essays

Warhol created his pieces by discovering what was popular, what stood out in modern art, and also something with standard American values. Warhol also took everyday objects and turned them into pop art sensations. He realized that the majority of the United States went food shopping and decided to create a line of supermarket products. We will write a custom essay sample on Andy Warhol research or any similar topic only for you Order Now This line of Whorl’s included the very popular Brills boxes, price tags, the banana, and Coca-Cola bottles (Warwick). His creation of Coca Cola Bottles in 1962 became very popular. The bottles are in the everyday life of an American which made them very familiar with practically everyone. â€Å"Warhol used to identify the nature of the great American society, anonymous and consumerist, devoted to conformism and with a pride in unanimity, was the ubiquitous Coca Cola bottle- â€Å"(Cobblestone 12). To Warhol, a Coca Cola bottle seemed so simple but, also a universal icon in the United States. Before Warhol, lots of artists had assistants who stretched and primed canvases, ran errands, or even participated in making the work. But at the Factory, the crew grew to the size of a small business. It was seen as sort of entourage, but Warhol turned that idea on its head: â€Å"People thought it was me that everyone at the Factory was hanging around†¦ But that’s absolutely backward. It was me who was hanging around everyone else. I Just paid the rent. † gave rise to? a type for whom conflating culture and commerce is about â€Å"engaging with modern life on its own terms,†Andy Warhol went back to the origin of art: drawing Stuff That Matters cavemen drawing animals that either fed them or killed them, later paintings and sculptures of gods and demons. Andy Warhol looked at the world and asked, what matters now? Which is how â€Å"icons† of Marilyn Monroe and consumer products such as Campbell Soup ended up being part of his work. Warhol created his pieces by discovering what was popular, what stood out in modern art, and also something with standard American values. Warhol also took everyday objects and turned them into pop art sensations. He realized that the majority of the United States went food shopping and decided to create a line of supermarket products. This line of Whorl’s included the very popular Brills boxes, price tags, the banana, ND Coca-Cola bottles (Warwick). His creation of Coca Cola Bottles in 1962 became very popular. The bottles are in the everyday life of an American which made them very familiar with practically everyone. â€Å"Warhol used to identify the nature of the great American society, anonymous and consumerist, devoted to conformism and with a pride in unanimity, was the ubiquitous Coca Cola bottle- â€Å"(Cobblestone 12). To Warhol, a Coca Cola bottle seemed so simple but, also a universal icon in the United States. Andy Warhol research By stark How to cite Andy Warhol research, Essays

Friday, December 6, 2019

Management and Business Context Technology

Question: Discuss about theManagement and Business Contextfor Technology. Answer: Introduction A business context comprises of the structure, strategy, technology, structure, systems and the goals of an organization (Drucker, 2014). The organizational change is concerned with the altering the business content in order to meet the future organizational context. The innovation has become the driving force in transforming the organizational response to the high level of competition (Jay, 2013). The concept of entrepreneurship is also applied to the modern organization in which they tend to use high level of innovation in order to create changes in the organization. This report would discuss the different concepts regarding the innovation and entrepreneurship (which is one of the most important contextual factors). This report would recommend to the management appropriate contextual factors which should be adopted for improving the business scenario. The selected organization for the purpose of study is Deals Direct. The innovation and entrepreneurship factors are applied to this particular organization and the related factors are analyzed in detail. Innovation and Entrepreneurship Innovation is one of the most important tools of the entrepreneurs which imply that they view change as one of the opportunities which can be applied to different businesses (Vachon, Hajmohammad Patry, 2013). It is important for the entrepreneurs to search for the available modes of innovation so that it can bring in improved productivity of the organization. The innovation can be presented in a disciplined manner that can be adopted easily by the users. Concept of Innovation The concept of innovation revolves around the idea that an organization has the opportunity to find new ways of doing a task or new service components (Jay, 2013). The way of doing something in a different manner can be termed as innovation (Jay, 2013). It can be termed as an opportunity to utilize a particular business function. Entrepreneurs can be termed as innovators who can create new combinations of the business factors and then launch them in the market for gaining the feedback of the customers (Jay, 2013). The organization Deals Direct can bring in innovation in a variety of ways- Introduction of new products, introduction of new services, new production techniques and the new ways of informing the target market. Importance of Innovation in Entrepreneurship The corporate entrepreneurship can be defined as the formulation of new businesses within the existing organization which includes the internal innovation and the organizational transformation through strategic renewal (Drucker, 2014). The large organizations encourage creativity as well as innovation which enable freedom for the business unit to function independently while maintaining coordination with the company headquarters (Jay, 2013). There are nine possible organizational designs that foster the corporate entrepreneurship such as- direct integration, special business unit, new product department, micro new venture departments, new venture units, contracting, complete spin-off, independent business units and the nurturing as well as contracting (Dyer, Gregersen Christensen, 2013). Norms Promoting innovation There are certain norms which foster the innovation as well as innovation of the organization (Dyer, Gregersen Christensen, 2013). It is important to identify the organizational culture innovation such as focusing on idea generation, risk taking, fostering continuous learning culture, tolerance of mistakes, handling of conflict and supporting the organizational change (Leih, Linden Teece, 2014). There are five capabilities that are used by the innovators in the organizations such as Association- This is concerned with the drawing of the connections between problems, questions and various ideas. Questioning- This comprises of the posing of various queries. Observing- This comprises of the scrutinization of the behavior of the customers, competitors and suppliers (Leih, Linden Teece, 2014). Experimenting- This comprises of constructing of the various interactive experiences for the purpose of gaining insights (Leih, Linden Teece, 2014). Networking- This comprises of the meeting people with diverse perspectives and various ideas (Podsiadlowski et al., 2013). Domestic and International Contextual Factors There can be different types of contextual factors that can be experienced by the organization. The domestic contextual factors may include the goals, strategies, availability of the raw materials and culture of the organization (Foss, Lyngsie Zahra, 2013). The organizational factors such as organizational size, physical capacity, available personnel and organizational inputs can affect the functioning of the organization(Foss, Lyngsie Zahra, 2013) The organizational culture such as artifacts, values and the assumptions affect the motivation as well as productivity of the employees (Fullan, 2014). There is organizational socialization that affects the functioning of the organizations (Foss, Lyngsie Zahra, 2013). There are different phases of the organizational socialization such as anticipatory socialization, in which the learning takes place before joining the organization (Grant, 2016). The availability of the raw materials also determines the output process of the organization. The goals as well as internal strategies of the organization also determine the organizational operation and the commitment of the employees (Foss, Lyngsie Zahra, 2013). The international contextual factors may include the economic factors such as tax rate, inflation rate and others (Mowday, Porter Steers, 2013). It may also include the environment and the technological factors. The environmental factors may include the competitors, customers, labor market, suppliers, scientific communities, suppliers, regulatory agencies and others (Schneider Enste, 2013). The technological factors such as information technology advancements affect the functioning of the organization. Schumpeters Innovation theory This theory of innovation proposed by Schumpeter focuses on the historical process of the structural changes which affect the organization (Schulz Flanigan, 2016). The innovation theory concentrates on the five types of innovation applied to the organization such as Application of the new methods of production as well as sales of the products Launch of new product taking care of the needs of the customers Venturing into new market opportunities(Schulz Flanigan, 2016) Acquiring the new supply sources of the raw materials New industry structures such as the destruction or the creation of monopoly position He argues that the persons seeking for gaining profits should know how to implement innovation in the business operations (Schulz Flanigan, 2016). The innovation is considered to be one of the most important drivers of the economic dynamics as well as competitiveness (Boons et al., 2013). Schumpeter argued that the innovation can be compared to process of industrial mutation which revolutionizes the economic structure which is supposed to be destroying the old structure (Autio et al., 2014). Entrepreneurship The entrepreneurship is an important concept which expects the executives to learn how to deal with uncertain situations through the medium of entrepreneurial leadership (Koz?owski Bratnicki, 2015). There are usually five elements of the entrepreneurship such as Creation of organizational culture which fosters the organization for searching suitable opportunities. Creation of suitable frame which considers different factors. Creation of an opportunity register so that not a single opportunity is missed Focusing on inherent market opportunities and tap them when required. Promotion of an adaptive execution by determining project scope, documentation of the assumptions, defining, operation specifications and others. Impact of Innovation and Entrepreneurship on Deals Direct The entrepreneurs are known to create new market opportunities and create new technologies so that improved products can be developed (Galindo Mndez, 2014). Deals Direct entrepreneurs can utilize the new as well as existing technological advancements in order to gain access to the new market segments (Koz?owski Bratnicki, 2015). The innovation process would make the organization to give improved services to the customers through new methods. The improved customer service through advanced technology would enhance the customer satisfaction rates (Koz?owski Bratnicki, 2015). The increased use of the innovation would make the organization to increase its productivity. The radical innovations foster economic growth for the company. The entrepreneurs prefer to make more investments in areas which they perceive as lucrative (Galindo Mndez, 2014). This makes the business profitable in the long run. They are also responsible for impacting the structural changes in an organization in which they adjust with the market conditions and adapt their organizational structure accordingly (Galindo Mndez, 2014). The innovative attitudes of the entrepreneurs would allow the main source of business survival, competitiveness and the economic growth (Amors, Bosma Levie, 2013). Hence, this organization should strive to apply innovative business practices so that there is better operational efficiency. It would also lead to better competitive edge and greater profit generation of the company. Recommendations It is important to focus on innovative products as well as solutions so that there would be greater business generation for the company. It should try to improve its product quality so that it can have sustainable growth in the market. The international contextual factors should be used by the company to resolve the cultural issues in the workplace. There should be more integration of all employees in the workplace belonging to diverse cultural backgrounds. The company should try to focus on capturing new markets by understanding the latent market opportunities. It should also try to focus employee satisfaction by creating employee engagement strategies and enhance the motivation level of the employees. The company would also try to enhance the technological advancements in the supply chain operations management of the company. Conclusion A business context is one of the most important functions that affect the organizations to a large extent. Innovation and entrepreneurship are two most important functions of the organizations in which there is mutual co-relation between the two entities. This report discussed some of the most important concepts of innovation, importance of Innovation in entrepreneurship, Norms promoting innovation and others. It also focused on the international as well as domestic contextual factors which are relevant to Deals Direct. One most popular theory is being discussed- Schumpeters innovation theory. The concept of entrepreneurship is also discussed along with the impact of the entrepreneurship and innovation on the selected company. This report would broaden the understanding of the two most important contextual factors- innovation and entrepreneurship. References Amors, J. E., Bosma, N., Levie, J. (2013). Ten years of global entrepreneurship monitor: Accomplishments and prospects.International Journal of Entrepreneurial Venturing,5(2), 120-152. Autio, E., Kenney, M., Mustar, P., Siegel, D., Wright, M. (2014). Entrepreneurial innovation: The importance of context.Research Policy,43(7), 1097-1108. Boons, F., Montalvo, C., Quist, J., Wagner, M. (2013). Sustainable innovation, business models and economic performance: an overview.Journal of Cleaner Production,45, 1-8. Drucker, P. (2014).Innovation and entrepreneurship. Routledge. Dyer, J., Gregersen, H., Christensen, C. (2013).The innovator's DNA: Mastering the five skills of disruptive innovators. Harvard Business Press. Foss, N. J., Lyngsie, J., Zahra, S. A. (2013). The role of external knowledge sources and organizational design in the process of opportunity exploitation.Strategic Management Journal,34(12), 1453-1471. Fullan, M. (2014).Leading in a culture of change personal action guide and workbook. John Wiley Sons. Galindo, M. ., Mndez, M. T. (2014). Entrepreneurship, economic growth, and innovation: Are feedback effects at work?.Journal of Business Research,67(5), 825-829. Grant, R. M. (2016).Contemporary strategy analysis: Text and cases edition. John Wiley Sons. Jay, J. (2013). Navigating paradox as a mechanism of change and innovation in hybrid organizations.Academy of Management Journal,56(1), 137-159. Koz?owski, R., Bratnicki, M. (2015, September). New Insights into Entreprneurial Leadership Concept Inspired By Passion. InGAI International Academic Conferences(p. 311). Leih, S., Linden, G., Teece, D. (2014). Business model innovation and organizational design: a dynamic capabilities perspective. Mowday, R. T., Porter, L. W., Steers, R. M. (2013).Employeeorganization linkages: The psychology of commitment, absenteeism, and turnover. Academic press. Podsiadlowski, A., Grschke, D., Kogler, M., Springer, C., Van Der Zee, K. (2013). Managing a culturally diverse workforce: Diversity perspectives in organizations.International Journal of Intercultural Relations,37(2), 159-175. Schneider, F., Enste, D. H. (2013).The shadow economy: An international survey. Cambridge University Press. Schulz, S. A., Flanigan, R. L. (2016). Developing competitive advantage using the triple bottom line: a conceptual framework.Journal of Business Industrial Marketing,31(4). Vachon, S., Hajmohammad, S., Patry, K. (2013). Returns management in a businesstobusiness context: its impact on customer satisfaction.International Journal of Integrated Supply Management,8(4), 173-192. Witell, L., Anderson, L., Brodie, R. J., Colurcio, M., Edvardsson, B., Kristensson, P., ... Wallin Andreassen, T. (2015). Exploring dualities of service innovation: implications for service research.Journal of Services Marketing,29(6/7), 436-441.