Shoppers Stop free essay sample

As mentioned in the earlier report, Shoppers’ Stop is a chain of retail stores in India owned by K. Raheja Corp. It was established in 1991 and is presently spread across the nation. Shoppers’ Stop is considered as one stop multi-brand retail outlet providing leading international and national brands in clothing for men, women and kids, accessories, cosmetics, footwear and home furnishing. Independent store| In the earlier report, we came to a conclusion that even though Shopper’s Stop as a brand is very sociable, it needs to pick up momentum. While, they are very active on social networks like Facebook and Twitter, they need to pick up the pace on LinkedIn, on blogs and also Orkut. The recommendation pointed out the earlier report were that Shopper’s Stop needs to get more active on networks such as LinkedIn, YouTube and also on blogs since their target audience is more connected these networks. India, as a country is not as advanced with respect to social media. Some reports read that as per 2011, the most popular social networks in India are (in order of popularity): 1) Facebook 2) LinkedIn 3) Orkut (See Appendix 1. 1) Now, as we can see, Shopper’s Stop has successfully managed to tap two of the most widely used networks in India – Facebook and Orkut. It still needs to build itself and its network on LinkedIn and also on blogs since majority of the youth in India is now getting hooked to the blogging culture. Problem Statement Shopper’s Stop as a brand, is not very active on social networks which are very popular in the Indian market today. To make presence felt on networks like Facebook, Twitter on blogs and social media in general * To do interactive projects with different target group through the medium of social media * To make the Shopper’s Stop staff more efficient in dealing with customers and more aware of their presence on social media networks Audience identification and messages Shopper’s Stop should selectively identify its audience since they are promoting themselves online. They should target the net savvy generation and also people who run most of their businesses online. Strategies The strategy that Shopper’s Stop should use to build their image and name should be an Interactive strategy which will involve their publics to help them head off their problems. * Regular updates on Facebook and Twitter: * Shoppers Stop gets active on Facebook and Twitter only when they have offers, sales, discounts, etc. They should start posting randomly on Facebook and Twitter. They should start discussing some topics on Twitter, using a hash tag for identity and should regularly follow what their followers have to say and also regularly pitch into the conversations following those hash tags. On Facebook, they should not only put up posts about their offers and discounts; they should put up pictures of the kind of clothes that are currently on sale and they could also have hyper-links on those pictures which will take the viewer directly to the online shopping website if they like that particular clothing range. This might help changing the perception that people have about Shopper’s Stop not being a â€Å"net savvy brand†. * More offers: * As already noted in the weaknesses above, Shopper’s Stop does not run many offers. They run offers only during occasions like Diwali or Independence Day. I think they should run more offers like – discounts on women wear for Mother’s Day and the same with men’s clothing and kid’s clothing on Father’s Day and Children’s Day respectively, etc. This will help them not only hike their sales, but it will also help them increase interaction with their customers online once they start talking about such regular offers regularly on the social circuit. * Advertise on various websites: * Shopper’s Stop should tie up with website that their different target group frequent and should and try and advertise on such sites. For example, to attract children to their ‘Kids collection’ they should put up advertisements on website which allow kids to play to games; to attract the attention of the teenagers, Shopper’s Stop should target social networking sites and promote themselves there by putting up advertisements there, etc. By this, they will be in constant view of the public which will help them better their social presence. Another benefit that Shopper’s Stop can derive from this is the revenue they will make every time someone clicks on the advertisement. Shopper’s Stop is not completely out of the blogging world. They blog regularly about their stocks, shares, market fluctuations, etc. But this attracts only investors and not customers as such. Blogs is the best way to attract youth to your products since today’s youth is easily influenced by bloggers. Shoppers Stop has their maximum buyers between the age of 26 and 30 (See Appendix 1. 2). Youngsters from this age group are very net savvy and are very active on blogs. Shopper’s Stop should start blogging not only about their stocks and shares but also about their products, services, brands they sell, price ranges, etc. They should publicise about their blogs on Facebook and Twitter which will bring them to the notice of their customers. * Staff efficiency: * In the earlier report, we pointed out that Shopper’s Stop does not respond to any negative feedback posted either on their website or on their Facebook page. This builds a negative reputation for the company in the eyes of its public because the public feels neglected. Shopper’s Stop should appoint someone from the communications team to monitor these feedbacks and send out suitable response. However, if any of these feedbacks seem like they are serious and could be blown out of proportion, the senior management should be contacted immediately. With regards to negative feedbacks, it always works in favour of the company to be proactive than be inactive. Communication tactics Shopper’s Stop should rely on networks like Facebook, Twitter, Blogs, Google, etc as a tool for communication with its audience. Different networks have a somewhat different genre of people on it.

Why Is Listening the Most Difficult English Skill to Master free essay sample

There are different ways to listen a person beech, but are all the ways correct or are wrong? Perhaps this topic doesnt have a correct or a wrong way to be developed, because every person have their own listening strategies to understand what others want to tell them. The challenges that every person have when listening are: 1. New vocabulary: because If you dont know a word that someone tell you, and you cant relate It with another one, you get stuck, and you lose the rest of the Idea because you stop talking about that NEW word. . Accents dialects: theres a lot of difference speaking with a person of your same entry, than speaking with a foreign person, why? , its so simple, because they have different accent or dialect, so they pronounce a lot different the words, so if they are saying a simple sentence, it becomes a difficult one, cause you wont understand them quite well and there will be some troubles with the communication. We will write a custom essay sample on Why Is Listening the Most Difficult English Skill to Master? or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page 3.Speech speed: theres a lot of difference between a person that speaks slow, than other one that speaks fast, even if you are used to listen a lot, its difficult to have a conversation with a person that speaks really fast. There are a lot of challenges that a person have when listening, but also there are a lot of strategies to understand better and get all the idea that the other person want to transmit like: 1. Repeat: always there will be an idea that you wont understand, so is important that if you dont get one thing, ask if they can repeat, so you can clarify that idea and understand the whole idea that was exposed. . Read first: is always smart to read before the speech begins, if you know about the topic that will be exposed, it will be easier to understand it. . Pay Attention: it is always important that if you are listening, you have to put attention to the speaker, but there will be moments that you will have to put all of your attention In the speech, like in the introduction and in the conclusion, to get the idea of what they are talking about.What I have wrote is only a little part of some challenges and strategies about listening that we will encounter In our life, personally I always have to put attention to what they are speaking, so I can get the Idea and also I have to now something before the speech, so I can relate what the speaker Is telling us, to what I have read, so is easier to get the Idea and understand better, there are a lot of strategies to Improve the listening skill, so what Is your strategy? The most used, is the easiest of all. For example, a person living in the Unit ed States dont speak like one living in Europe, why? Because in every country there are different idioms that people speak, so why people from different countries, that speak English, dont understand between them well? The answer is because they listen in a speech, but are all the ways correct or are wrong? Perhaps this topic doesnt have a every person have when listening are: 1. New vocabulary: because if you dont know a word that someone tell you, and you cant relate it with another one, you get stuck, and you lose the rest of the idea because you stop thinking about that NEW word. 2.Accents / dialects: theres a lot of difference speaking with a person of your same an idea that you wont understand, so is important that if you dont get one thing, ask n the speech, like in the introduction and in the conclusion, to get the idea of what strategies about listening that we will encounter in our life, personally I always have to put attention to what they are speaking, so I can get the idea and also I have to know something before the speech, so I can relate what the speaker is telling us, to what I have read, so is easier to get the idea and understand better, there are a lot of strategies to improve the listening skill, so what is your strategy?

How to Write a Sample Essay of Toulmin Argument

How to Write a Sample Essay of Toulmin ArgumentSample essays are also referred to as 'Exam papers' because in this format, you are required to write an essay that is similar to an essay of Toulon. The essay you will be required to write in the course will be a written report of your learning experiences and you will be given two pages to write your opinion on the topic.The topic for this exam is Toulmin's paradox, which may sound difficult but actually isn't because it has been explained in other steps and examples. The source of the article is Michael Houlton's book, 'Toum.com' and that's where you need to look if you want to learn more about this.In order to succeed in completing this exam, you should first prepare yourself well about the subject matter by finding out the definition of the term 'Toulam'. This term is based on the Italian and French words 'toulle' which means to affect, to move, to grow and by adding the suffix -I, it becomes 'toullimi' which is then translated to ' Toulam's paradox'.Many people may find it hard to understand that the answer in popular history is Toulam's paradox, yet you can just refer to the online source for further clarification. The website of Toulam, an Italian philosopher, holds a section that describes the paradox and it explains the effect of gravity. This is how the concept of gravity will affect your decision when deciding whether to jump off a cliff or if it would be better to take a nap instead.According to the philosophy of Toulam, it is one's life that has grown old and its knowledge itself will die away when it reaches the end of life. The study of the fact that the growth of the knowledge, intelligence and intellect of a person cannot surpass the effects of gravity on the growth of the knowledge, intelligence and intellect of a person.Another concept that you have to take note of when preparing for this exam is the fact that gravity has an effect on every single thing in the universe including plants, animals, people and even planets. Thus, according to Toullim, each thing in this universe is influenced by gravity and the effects of gravity are not able to stop because of its limits.The concepts of gravity, the effect of gravity, the concept of the universe and many other concepts that might be discussed by the author of the book 'Toullim' will be a part of your sample essay of toulmin argument. It is important that you look into the said website of the author before doing the assignment because the thesis of the book also deals with the notions of gravity and what it has to do with every single thing in the universe.One last thing you have to remember when taking a sample essay of toulmin argument is that you have to put your reasoning on paper first. This will allow you to see what exactly you wrote on paper and also give you a chance to check how well you are writing your essay before you actually submit it.

general motors essays

general motors essays "The company's main competitors in cars and trucks in the United States and Canada are the Ford Motor Company, DaimlerChrysler Corporation, Toyota Corporation, Nissan Motor Corporation, Ltd., Honda Motor Company, Ltd., Mazda Motor Corporation, Mitsubishi Motors Corporation, Volkswagen A.G., Hyundai Motor Company, Ltd., Bayerische Motoren Werke AG (BMW), Volvo AB, and Kia Motors Corporation."(www.gm.com) John Smith, Jr., has been the overseer of GM's operations since he came to the company in January 1996. Smith deals with business relationships with GM's associates. G Wagoner Jr. became president and CEO of GM in June of 2000. He is currently on the board of directors. Wagoner so far has been a great leader for GM. He is chairman of the automotive strategy board. Harry J. Pearce is an African American who is also the director of the General Motors Corporation Board of Directors and vice chairman of the corporation since Jan. 1, 1996.(www.yahoo.com) The fifty-four day strike in 1998 in Flint Michigan by the United Auto Workers against GM is probably one of the most notable strikes in the history of the united states. Over this time period, much money was lost. In the end, there seemed to be no winners from the strike. The worker union lost more than $150 million during the strike and GM lost about $75 million a day! That doesn't include what GM lost in the minds of all their consumers.(Encarta, Unions) However, today, GM seems to have developed a trustworthy relationship with their consumers which is vital towards their success in the future. General Motors has always made it a top priority to be environmentally sound in it production of automobiles. Each car has low emission standards and GM makes it a point to reduce the standards every year. There have been no major lawsuits filed against the company over their production methods making GM one of the most environmentally sound major corporations ever. ...

A study of the negative impact of piracy on the economy and society at large

A study of the negative impact of piracy on the economy and society at large Intellectual piracy that’s common in the streets of New York has originated itself in China. From electronics such as phones and laptops to luxury brand names such as Gucci and Dolce Gabbana, intellectual piracy has become a serious problem within China, with its wings spreading to Chinatown in New York City. The video Intellectual Piracy in China discusses the high amount of piracy that derives from China; it goes into how fake things take over most of the market within China, and gives the specific example of fake Viagra within China which could result in deadly situations as the fake versions of the pill are being made with chemicals that could be dangerous for human use. The case Coping with Piracy in China touches on similar subjects as the video, and mainly focuses on counterfeit Apple products offered by China. According to the case article, there were at least five self-branded Apple stores within only one city of China (â€Å"Coping with Piracy in China†, n.d. ) However, the case article emphasizes how the counterfeit market in China could be actually benefiting Apple as a company rather than otherwise. This paper will analyze what the video and the case study regarding intellectual piracy in China are focusing on by examining the content of the video and case study and explaining my opinion with the findings made, and the reasons as to why I agree with the video’s findings, while I disagree with the case study’s findings. According to the case article, the self-branded Apple stores within China have some of the most heavily trafficked Apple stores in the world (â€Å"Coping with Piracy in China,† n.d.). Tourists in China can easily come across any of these self-branded stores and purchase knock off Apple products for themselves for only a small percentage of the actual cost of the actual product. Although hundreds of patent lawyers and investigators are after these self-branded items and the stores and people behind it, Apple has yet to comment on the whole situations, and the case study believes that rather than doing harm to the company, these self-made Apple brands are actually promoting the Apple brand for free, and is seen as beneficial for Apple (â€Å"Coping with Piracy in China,† n.d.). The self-branded Apple stores are providing a pathway for the actual Apple company to promote themselves to an enormous market, China’s market, at absolutely no cost to them. Unfortunately, I don’t agree with the findings made within the conclusion of the case study. I find it controversial that the case study explicitly states how enormous the market for fake stuff within China are, but also gives off the implication that this is actually beneficial for Apple. Even though Apple’s brand is being promoted at no cost to them, their own products are not the ones being sold. Apple is already an international company that has one of the largest customer bases, and it doesn’t need the unnecessary promotion of a company copying their brand to have a beneficial outcome within their own company. Furthermore, the case study specifies this has benefits for the Apple company, but the Apple company itself speaks of how â€Å"more than $11 billion is lost to piracy every year† (â€Å"Piracy Prevention,† n.d.) In their website, Apple mostly focuses on software piracy, but nonetheless it goes on to show that they are negatively affecte d by piracy either way. Software piracy still falls under intellectual piracy, ideas are still being stolen and being profited off of. Thus, it’s misleading for the case study to imply that benefits of such an occurrence could take place. However, I do agree with one point that was made here. It’s weird that patent lawyers and investigators are unable to find these people faking brands when a tourist can easily walk within a street, and buy a knock off product right away. It seems that the global efforts for wiping intellectual piracy out of the way aren’t truly taking place. The video, on the other hand, brings to light a much more realistic version of how piracy has an impact on the economy of United States as well as how it impacts specific companies that are being copied off of. Patent lawyers and intellectual piracy experts talk within the video and give their opinions, and they’re also shown to be shopping on the streets of New York, within Chinatown, where intellectual piracy is a substantial issue. Some of these experts talk about the gravity of these issues, and how it could be deadly in the long run. They give the hypothetical scenarios of one flying on a plane that has counterfeit parts, or having to drive a cart with fake parts (PBS NewsHour, 2014). The example the video mainly focused on was that of Viagra. Viagra is widely used within China, even for purposes it’s not meant to be used for; for example, Viagra is given to pandas within zoos in China to always keep them excited and energized. Due to the huge market of Viagra wit hin China, there has been those who have even faked Viagra pills (PBS NewsHour, 2014). The creation of these Viagra pills includes the use of dangerous chemicals that shouldn’t be consumed by humans, and the pills are created overall in horrible conditions. It’s unethical and immoral that some people are determined strictly on making earnings in ways that put others’ lives at risk. The conclusion of the video emphasizes how no matter what intellectual piracy is illegal, frowned upon, and most importantly, negatively impacts businesses and individuals. I completely agree with the video’s findings, and I understand their point more thoroughly through their clever examples. At the end of the day, behind each brand, each product, and each idea is a person that truly worked hard to create it, and put all their innovation and originality in it to create something that hasn’t been seen before. People who copy their ideas and sell it as if they are originals are literally stealing the hard work those people and companies have done. Most importantly, when it comes to counterfeit medicine and pills, like the trend of the counterfeit Viagra within China, people’s lives are at risk since unknown chemicals are being used, safety measures aren’t being taken, and overall the pill is being generated in unsanitary and harmful conditions. As can be seen, intellectual piracy is a problem that needs to be addressed not only in China, but also within United States as well. Although there are claims that intellectual piracy could benefit some, one needs to look at the consequences and realities that comes along with intellectual piracy to see that this is not the truth.

Analyze a recent (last 12 months) business article Research Paper - 1

Analyze a recent (last 12 months) business article - Research Paper Example As pertains to this assignment, focus shall be on an article published by The Wall Street Journal. The article highlights how companies are cushioning themselves against paralyzing incidences such as natural disasters to ensure continuity of business while keeping the bottom line ‘protected’. The writer has included viewpoints from CEOs/CFOs of a few global companies and their take on the importance of reinforcing the supply chain. The article stems from the fact that multinational companies have had to incur enormous expenses because of natural disasters. This has been after a long history of establishing cost-moderated links. The awareness on a need to strengthen the supply chain arises from the earthquake that hit Japan in 2011. This is because the earthquake led to a shortage of electronic and car parts; forcing companies to think up other sources. This led to exposing the vulnerability of the supply chain but the next action is still a matter of great deliberation as establishing dual sources is seen to affect the bottom line of companies largely (Murphy). Moreover, because the supply chain of most multinational companies is disciplined, some CEOs find it hard to establish new links. This implies that the next logical thing would be to push the suppliers to ensure their own supply chains are sustainable in the event of natural disasters and other paralyzing risks. For example, Jabali Circuit a manufacturer of electronic parts, advised its suppliers in Japan to consider de-clustering their factories that is, not having them close to the factories. This guarantees that companies can still rely on their regular supply links when a natural disaster occurs (Murphy). However, de-clustering would force the suppliers to incur huge costs in terms of setting up and streamlining new networks of operation. Nevertheless, this increment in expenditure is minimal considering

Music's importance in Japanese History Essay Example | Topics and Well Written Essays - 1500 words

Music's importance in Japanese History - Essay Example Music has a great significance in the Japanese history because has helped keep the historic moments about the state of Japan. The message in these songs is all about Japan and is considered to be informative and preservative as while. This is through various songs that are considered more important for their contents. These songs talk about how Japan came up, and they create attention of many when sang. The prehistoric songs impacted positively in the history of Japan because they are the first chronicles of the new state. These songs also became the tradition of imperial counts.Many musical and poetic verses and images have influenced the development of modern music and have been incorporated in the present music styles; this gives a reflection of the history of Japan. The musical and poetic verses and images keep the past about the state in details and recurrences in their use helps in transferring of the historic moments of the country from one generation to another. This helps in historical socialization of individuals who are born in Japan.Music helps express the past activities of the state of Japan. It was central in the prose work in the ancient Japan. This was through the dances that rose by the influence of music tones and rhythm. The dances of Gagaku, flute, koto and biwa lute run through the background of the classical novel which gave the story of Genji Monogatari which was based on a great lover in the imperial. This shows that music led to those dances that passed information in a different context.